Thanks for the Warm up

Overheard on the train on my way to work;

Child: Daddy… Daddy… you know those people what have no arms

Dad: Yesss…

Child: Swimming in the Paralympics with no arms only legs

Dad: Yes…

Child: They’re swimming and they’ve got no arms…

Dad: Yes…

Child: Daddy?

Dad: Yes…

Child: How do they eat breakfast?

.…………………………………………………………………………………………………………………………………….

I think that Channel 4 have done a fantastic job with their paralympics coverage ad campaign. They’ve honored the strength and unique struggle of the athletes while giving them a cool, competitive edge on the Olympics.

MTG, PVx