Thanks for the Warm up
Overheard on the train on my way to work;
Child: Daddy… Daddy… you know those people what have no arms
Dad: Yesss…
Child: Swimming in the Paralympics with no arms only legs
Dad: Yes…
Child: They’re swimming and they’ve got no arms…
Dad: Yes…
Child: Daddy?
Dad: Yes…
Child: How do they eat breakfast?
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I think that Channel 4 have done a fantastic job with their paralympics coverage ad campaign. They’ve honored the strength and unique struggle of the athletes while giving them a cool, competitive edge on the Olympics.
MTG, PVx